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Brand Management: A Strategic Approach
Hardcover
ISBN13: 9781787150577
Publisher: Kruger Brentt Publisher Uk. Ltd.
Published: Jan 1 2023
Pages: 326
Weight: 1.72
Height: 0.75 Width: 7.00 Depth: 10.00
Language: English
This book will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice. This book is designed to provide in-depth information about the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. The book is also supported with a comprehensive glossary and index at the end. This book is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.
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