Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Business Management Research in Reality

Business Management Research in Reality

Basir Malan, Irfah Najihah
Thomas, Shireen Shymala
M. Santhiran, Sathiavani

Paperback

Business General

ISBN10: 6208420113
ISBN13: 9786208420116
Publisher: LAP Lambert Academic Publishing
Published: Jan 6 2025
Pages: 192
Weight: 0.58
Height: 0.44 Width: 6.00 Depth: 9.00
Language: English
This book provides an introduction to the skills necessary for conducting or writing applied business research projects. It is written for two audiences: postgraduate students in business research and practitioners wishing to know more about current issues in the context of business research, or those who need a practical, yet theoretically sound, reference. This book differs in many important ways. Each article on quantitative methods describe key theoretical choices and how these are executed in various statistical tools like IBM SPSS Statistics, E-Views and SmartPLS respectively. All the articles are written in a comprehensive approach so that the readers could easily grasp the information that is introduced. Each article demonstrates the application of a quantitative method. This book is concise, focusing on the most important aspects that academicians, researchers and even postgraduate students should be aware. We hope readers at every level will be able to benefit fully from this book in their efforts to realise their aims and hopes through research activities and self-development in this era of globalisation and life-long learning.

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Business General

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