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612-822-4611
Business Planning in Transport

Business Planning in Transport

Paperback

Business GeneralManagementTransportation General

ISBN10: 1908135824
ISBN13: 9781908135827
Publisher: U P Pubn Ltd
Published: May 22 2017
Pages: 416
Weight: 1.42
Height: 1.13 Width: 5.50 Depth: 8.50
Language: English

If you work in operations, finance or marketing in any part of the public transport sector, this book was written for you. Adam Simmons provides a set of practical business planning tools aimed at developing a business in the public transport sector, primarily - railways, ferry, long distance bus/coach and air transport services. Business planning is a combination of many closely intertwined management disciplines, so chapters include advice on pricing and product strategy, marketing, linear programming, regression analysis, queuing theory and investment appraisal techniques as well as economics. All have impact on assessing changes in supply, demand, revenue and costs, so it is important to be aware of these techniques and understand how what they monitor affects the overall health of any business. Using globally sourced examples, Adam demonstrates how these methods can be applied across the industry and are relevant to more than a single country, region or city.

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