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Business Research Methods and Statistics Using SPSS
Paperback
ISBN13: 9781412945301
Publisher: Sage Publications Ltd
Published: Nov 20 2008
Pages: 560
Weight: 2.20
Height: 1.30 Width: 7.20 Depth: 9.00
Language: English
The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for instructors, and additional questions and exercises, all of which aim to help students to:
- Understand the importance and application of statistics and quantitative methods in the field of business
- Design effective research studies Interpret statistical results
- Use statistical information meaningfully
- Use SPSS confidently
Ideal for those with a minimum of mathematical and statistical knowledge, this book will be an invaluable resource for students on quantitative methods courses in Business and Management, Organization Studies, Marketing Research and Economics.
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