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Children as Consumers: A Psychological Analysis of the Young People's Market

Children as Consumers: A Psychological Analysis of the Young People's Market

Paperback

Series: International Social Psychology

Investing & FinanceChild PsychologyGeneral Psychology

ISBN10: 0415185351
ISBN13: 9780415185356
Publisher: Routledge
Published: Mar 26 1998
Pages: 224
Weight: 0.78
Height: 0.67 Width: 6.16 Depth: 9.08
Language: English
Explores how children become socialised into consumer society, how they respond to advertising, what they like and dislike, what they believe and disbelieve, and whether they need to be protected through special legislation and regulation.

Also in

Child Psychology