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Commodifying Everything: Relationships of the Market

Commodifying Everything: Relationships of the Market

Hardcover

Series: Hagley Center Studies in the History of Business and Technol

Economics

ISBN10: 0415935903
ISBN13: 9780415935906
Publisher: Routledge
Published: May 16 2003
Pages: 306
Weight: 1.17
Height: 0.89 Width: 6.58 Depth: 9.28
Language: English
Commodification refers most explicitly to the activities of turning things into commodities and of commercializing that which is not commercial in essence. The mass marketing of pets, the rise of the coffin industry, the conversion of preacher into salesmen, and the globalization of Taleggio cheese are some of the exciting but surprising topics in this volume that show how friendship, death, spirituality, and artisanship all have a price after being commodified. This unique collection of essays is a fascinating take on creating consumer products and consumer identities when what's for sale goes well beyond the thing itself. It will be a course-in-a-box for instructors who want to teach their students about commodification.

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Economics