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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Commodifying Everything: Relationships of the Market

Commodifying Everything: Relationships of the Market

Paperback

Series: Hagley Center Studies in the History of Business and Technol, Book 4

Economics

ISBN10: 0415935911
ISBN13: 9780415935913
Publisher: Routledge
Published: May 9 2003
Pages: 304
Weight: 0.90
Height: 0.66 Width: 6.58 Depth: 8.90
Language: English
Commodification refers most explicitly to the activities of turning things into commodities and of commercializing that which is not commercial in essence. The mass marketing of pets, the rise of the coffin industry, the conversion of preacher into salesmen, and the globalization of Taleggio cheese are some of the exciting but surprising topics in this volume that show how friendship, death, spirituality, and artisanship all have a price after being commodified. This unique collection of essays is a fascinating take on creating consumer products and consumer identities when what's for sale goes well beyond the thing itself. It will be a course-in-a-box for instructors who want to teach their students about commodification.

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