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Consumers and Services

Consumers and Services

Paperback

Business GeneralInvesting & FinanceMarketing

ISBN10: 0471962694
ISBN13: 9780471962694
Publisher: John Wiley & Sons
Published: Jun 19 1998
Pages: 300
Weight: 0.93
Height: 0.70 Width: 6.01 Depth: 9.01
Language: English
This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries.

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Business General