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Contextual Innovation Management: Adapting Innovation Processes to Different Situations

Contextual Innovation Management: Adapting Innovation Processes to Different Situations

Hardcover

Series: Routledge Studies in Innovation, Organizations and Technolog

Business General

ISBN10: 1138920312
ISBN13: 9781138920316
Publisher: Routledge
Published: Feb 21 2020
Pages: 144
Weight: 0.85
Height: 0.44 Width: 6.00 Depth: 9.00
Language: English

This book explores how contingency influence the management of innovation. Taking the perspective of innovation managers, the authors focus on the decision-making process to demonstrate that different approaches are required depending on the business context.

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Business General