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The Global Sport Economy: Contemporary Issues
Paperback
Series: Routledge Research in Sport Business and Management
Business GeneralSports General
ISBN13: 9780367729004
Publisher: Routledge
Published: Dec 18 2020
Pages: 330
Weight: 1.01
Height: 0.90 Width: 6.10 Depth: 9.10
Language: English
This book examines the global sports ecosystem through three central pillars: sport marketing, sports equipment manufacture and sales, and sport governance and organisation. It presents a nuanced and multi-faceted view of how the global sports economy works and its main strategic challenges and opportunities.
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