Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Covert Cows and Chick-Fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

Covert Cows and Chick-Fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

Robinson, Steve

Hardcover

Business GeneralMarketing

Currently unavailable to order

ISBN10: 1400213169
ISBN13: 9781400213160
Publisher: Thomas Nelson Pub
Published: Jun 11 2019
Pages: 224
Weight: 0.80
Height: 1.00 Width: 5.90 Depth: 9.10
Language: English

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

Covert Cows will help you...

  • Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems.
  • Understand the positive impact of building a business based on biblical principles.
  • Receive an insider's look at the evolution of one of America's most beloved brands.
  • Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years.

During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company's growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic Eat Mor Chikin cow campaign.

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