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Creativity, Innovation and the Fourth Industrial Revolution: The Da Vinci Strategy

Creativity, Innovation and the Fourth Industrial Revolution: The Da Vinci Strategy

Hardcover

Series: Routledge Focus on Business and Management

Business GeneralManagement

ISBN10: 103237182X
ISBN13: 9781032371825
Publisher: Routledge
Published: Oct 10 2022
Pages: 130
Weight: 0.69
Height: 0.38 Width: 5.50 Depth: 8.50
Language: English

The most important goals for an organization in the Fourth Industrial Revolution will be innovation and enhanced performance. Creativity is a means for promoting these goals - a creative person is a productive person who uses all their resources to attain specific goals. Da Vinci Creativity should be understood as being focused on improving performance both at individual and organizational levels. Traditional organizations can be hierarchical, and thus rigid, at a time when the external environment is undergoing very rapid change. The aim of this book is to present an organizational model that develops leaders who are able to cope with the demands of the Fourth Industrial Revolution.

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Johannessen, Jon-Arild

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Management