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612-822-4611
Crowdfunding, Innovation and Sustainability in the European Fashion Industry: Strategic Challenges and Opportunities for SMEs and Startups

Crowdfunding, Innovation and Sustainability in the European Fashion Industry: Strategic Challenges and Opportunities for SMEs and Startups

Hardcover

Management

ISBN10: 3032130514
ISBN13: 9783032130518
Publisher: Palgrave MacMillan
Published: May 22 2026
Pages: 148
Weight: 0.76
Height: 0.57 Width: 6.21 Depth: 8.32
Language: English
This book explores the strategic importance of crowdfunding in promoting sustainability and innovation, with a particular focus on its role in supporting start-ups and SMEs in the European fashion industry. Based on a solid theoretical framework, the book establishes links between sustainability theories -- including ESG (Environmental, Social and Governance), Corporate Social Responsibility (CSR) and the circular economy -- and the economics of innovation and alternative finance. In doing so, it provides a conceptual bridge between business strategy and unconventional financing models.

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Management