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Cultural Influences on the Process of Strategic Management: Using Scenario Planning for Decision Making in Multinational Corporations

Cultural Influences on the Process of Strategic Management: Using Scenario Planning for Decision Making in Multinational Corporations

Hardcover

Series: Mir International Business

Business GeneralManagement

ISBN10: 3030866599
ISBN13: 9783030866594
Publisher: Springer
Published: Dec 21 2021
Pages: 378
Weight: 1.61
Height: 0.88 Width: 6.14 Depth: 9.21
Language: English

This unique book is positioned at the crossroads of strategic management and international business. Based on an in-depth literature review, the author empirically assesses the widely shared, implicit assumption that strategic management processes can be globally applied in a standardized, i.e., culture-free, manner. So far, a variety of tools have also been recommended but without incorporating cultural differences. As many organizations observe that this ethnocentric view is more an illusion than reality, strategic management research has started to focus on the cultural sensitivity of its theories, tools, and processes to provide practitioners in a multicultural setting with adequate know-how and tools. To foster long-term decision-making despite uncertainty, scenario planning is frequently applied by practitioners. Up until today, scenario planning has however gained little attention from the academic community.

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Business General