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The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance
Hardcover
ISBN13: 9780071821148
Publisher: Mcgraw Hill Book Co
Published: Jan 7 2014
Pages: 336
Weight: 1.35
Height: 1.20 Width: 6.30 Depth: 9.00
Language: English
CUSTOMER-CENTRIC CULTURE
And now, with this research-based method, you can replicate their success with your business
Based on more than 60 studies and the authors' three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong customer-centric culture do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization.
Dr. Linden R. Brown is chairman and co-founder of MarketCulture Strategies Inc.
Christopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.
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