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Customer Data and Privacy: The Insights You Need from Harvard Business Review

Customer Data and Privacy: The Insights You Need from Harvard Business Review

Hardcover

Series: HBR Insights

Business GeneralGeneral ComputersComputer Security

Publisher Price: $46.00

ISBN10: 1633699919
ISBN13: 9781633699915
Publisher: Harvard Business Review Pr
Published: Dec 22 2020
Pages: 176
Weight: 0.75
Height: 0.44 Width: 5.50 Depth: 8.50
Language: English

Collect data and build trust.

With the rise of data science and machine learning, companies are awash in customer data and powerful new ways to gain insight from that data. But in the absence of regulation and clear guidelines from most federal or state governments, it's difficult for companies to understand what qualifies as reasonable use and then determine how to act in the best interest of their customers. How do they build, not erode, trust?

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Business General