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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Customer-Driven Disruption: Five Strategies to Stay Ahead of the Curve

Customer-Driven Disruption: Five Strategies to Stay Ahead of the Curve

Audio Book

Investing & FinanceManagementGeneral Psychology

Currently unavailable to order

ISBN13: 9798228715752
Publisher: Ascent Audio
Published: Sep 3 2019
Language: English
Businesses worry about new technologies, but customers are the ultimate disruptors-Suman Sarkar offers bold strategies for making sure you understand your customers and keep up with their ever-changing needs. Disruption-the brutal roiling of markets, the decline of long-established brands and products, and the rise of new upstarts-drives business failure and success. Most people think technology causes disruption, but technology merely enables it-changing customer needs cause disruptions and too many businesses get caught unaware. The irony is your customers are constantly telling you what they want-you just have to know how to listen. This book offers five proven strategies that will enable any business to stay radically close to its customers and give them what they want: (1) win with current customers before chasing after new ones; (2) personalization is not a luxury; (3) customers won't wait; (4) good enough is no longer good enough; and, in the spirit of disruption, (5) go beyond strategies one through four.

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