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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
CustomHer Experience: The Importance of Tailoring Your Brand Experience to the Female Consumer

CustomHer Experience: The Importance of Tailoring Your Brand Experience to the Female Consumer

Hardcover

Business GeneralManagement

Currently unavailable to order

ISBN13: 9798886450262
Publisher: Greenleaf Book Group Pr
Published: Feb 14 2023
Pages: 184
Weight: 0.83
Height: 0.71 Width: 6.06 Depth: 9.06
Language: English
The Buying Power of Women

Although the female movement is interwoven into our social world and people preach girl power, brand experience expert Katie Mares has seen that this mindset hasn't penetrated business branding or the experience businesses provide to women. Very few businesses focus on elevating interaction so that a brand experience includes a personal connection with the consumer and addresses their genuine interests and needs. This branding disconnect is a problem not only for female consumers but also for businesses that lose potential sales and women's loyalty. CustomHer Experience provides businesses with the insight, guidance, and tools to

- better understand the female consumer,

Also from

Mares, Katie

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Business General