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Digital Enablement and Innovation in China: A Casebook (Large Print Edition)

Digital Enablement and Innovation in China: A Casebook (Large Print Edition)

Hardcover

Business GeneralTechnology & Engineering

ISBN10: 9813276355
ISBN13: 9789813276352
Publisher: World Scientific Publishing Company
Published: Mar 21 2019
Pages: 184
Weight: 0.91
Height: 0.44 Width: 6.00 Depth: 9.00
Language: English
The casebook aims at providing the latest case materials for researchers and students who are keen to learn about the consumerization and transformation effects of digital technology. It is one of the first books covering the best practices of digital enablement in China, which has been the focus many observers among the practitioners as well as academics. The 22 projects analyzed include Zhongguancun InnoWay, OFO Bicycle, Esheke, Taobao, and more.

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