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Digital Transformation in Business and Society: Theory and Cases
Hardcover
ISBN13: 9783030082765
Publisher: Palgrave Macmillan
Published: Oct 18 2019
Pages: 300
Weight: 1.17
Height: 0.75 Width: 5.83 Depth: 8.27
Language: English
Chapter 1 Introduction
Babu George
Chapter 2 Human Flourishing in Smart Cities
Maria Lai-Ling Lam and Kei-Wing Wong
Chapter 3 On How Big Data Revolutionizes Knowledge Management
Asha Thomas and Meenu Chopra
Chapter 4 Social Media in Marketing Communications: A Synthesis of Successful Strategies for the Digital Generation
Chapter 5 Social Media Technologies and Export Marketing
Frederick Avornyo, Mahmoud Mahmoud, Ogechi Adeola, Robert Ebo Hinson, and Richard Boateng
Chapter 6 Data Analytics and Predictive Analytics: How Technology Fits into the Equation
Brian J. Galli
Chapter 7 Effective Engagement of Digital Natives in the Ever-Transforming Digital World
Anju Varhese Philip and Zakkariya K.A.
Chapter 8 Robotics, Artificial Intelligence, and the Evolving Nature of Work
Craig Webster and Stanislav Ivanov
Chapter 9 The Dark Side of Big Data: Personal Privacy, Data Security and Price Discrimination
Yang Liu and Connor Greene
Chapter 10 Digital Finance for Financial inclusion and Inclusive Growth
Md. Nur Alam Siddik and Sajal Kabiraj
Chapter 11 Understanding Consumer Behavior in Technology Mediated Spaces
İlayda İpek
Chapter 12 An Evaluation of the National Open Government Data (OGD) Portal of the United Arab Emirates
Stuti Saxena
Chapter 13 Artificial Intelligence and Robotics Technology in the Hospitality Industry: Current Applications and Future Trends
Li Yang, Tony L. Henthorne, and Babu George
Chapter 14 Risk Management in the Digital Era: The Case of Nigerian Banks
Tankiso Moloi and Oluwamyowa Iredele
Chapter 15 Digital Technology to Enhance Project Leadership Practice: The Case of Civil Construction
John Ekechukwu and Thorsten Lammers
Chapter 16The Making of Data Driven Sustainable Smart City Communities in Holiday Destinations
Sudipta Kiran Sarkar, Michalis Toanoglu, and Babu George
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