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E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers
Paperback
Business GeneralManagementMarketing
ISBN13: 9781398607989
Publisher: Kogan Page
Published: Aug 29 2023
Pages: 336
Weight: 1.04
Height: 0.70 Width: 6.14 Depth: 9.21
Language: English
Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth.
E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success.
1 different editions
Also available
E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers
Campbell, Kunle
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Also from
Campbell, Kunle
E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers
Campbell, Kunle
Hardcover
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