Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Entrepreneurial Innovation in the International Business of Tourism

Entrepreneurial Innovation in the International Business of Tourism

Jerez-Jerez, María Jesús
Foroudi, Pantea

Paperback

Series: Routledge Critical Studies in Tourism, Business and Manageme

Business GeneralTravel General

ISBN10: 1032440147
ISBN13: 9781032440149
Publisher: Routledge
Published: Aug 29 2025
Pages: 308
Weight: 1.02
Height: 0.69 Width: 6.14 Depth: 9.21
Language: English

This international case study book provides 28 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning.

The dynamic characteristic of the tourism industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with change and development in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies explores the dynamics of entrepreneurship in global context, analyses emerging markets and new business models, and elicits the implications of innovation and entrepreneurship in different contexts and within a transdisciplinary perspective. The cases illustrate innovation and entrepreneurship as an accelerator of tourism growth and development, under a sustainable perspective.

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