Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Equitable Cultural Tourism Handbook (Hc)

The Equitable Cultural Tourism Handbook (Hc)

Walle, Alf H.

Hardcover

Business GeneralTravel GeneralGeneral Education

ISBN10: 1607523590
ISBN13: 9781607523598
Publisher: Information Age Publishing
Published: Mar 12 2010
Pages: 218
Weight: 1.07
Height: 0.56 Width: 6.14 Depth: 9.21
Language: English

The goal of this book is to deal, in a provocative way, with a number of key issues involving the increased participation of the private sector within cultural tourism. My goal is not to write a complete overview of the field. Instead, this short book deals with a fairly circumscribed set of issues involving contemporary changes within cultural tourism. Since modern business largely focuses on serving customers, a major focus of this book concerns marketing thought and its implications in regard to cultural tourism. In large measure, this book seeks to help host communities and their advocates to become familiar with and comfortable within a private sector context as well as being able to interact in such an environment.

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