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Brand Equity and Relationship Quality Impact on Brand Resonance

Brand Equity and Relationship Quality Impact on Brand Resonance

Paperback

Business GeneralGeneral EducationGeneral Parenting

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ISBN10: 180529069X
ISBN13: 9781805290698
Publisher: Barbour Publ Inc
Pages: 236
Weight: 0.71
Height: 0.50 Width: 6.00 Depth: 9.00
Language: English
This book delves into the fascinating world of branding, exploring how companies can create long-lasting relationships with their customers through building strong brand equity and nurturing brand relationship quality.

It presents a comprehensive analysis of the impact of brand equity and brand relationship quality on brand resonance, which is the ultimate goal of any successful branding strategy. Drawing on extensive research and real-world examples, the author provides a step-by-step guide to creating brand resonance, from understanding the drivers of brand equity to developing effective brand management strategies.

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Business General