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Fans and Fan Cultures: Tourism, Consumerism and Social Media
Paperback
Business GeneralMarketingGeneral Sociology
ISBN13: 9781349699025
Publisher: Palgrave Macmillan
Published: Nov 6 2020
Pages: 234
Weight: 0.66
Height: 0.52 Width: 5.83 Depth: 8.27
Language: English
Chapter 1 Introduction.- Chapter 2 Fans, followers and brand advocates.- Chapter 3 Fans and (post) subcultural consumerism.- Chapter 4 Text and representation - the community and the individual.- Chapter 5 Celebrity culture and modes of participation through new media.- Chapter 6 Fans and tourism.- Chapter 7 Football fans - representations, motivations and place.- Chapter 8 Popular culture fandom - broadening the picture.- Chapter 9 Social media - millennials, brand fans and the branding of fans.- Chapter 10 Conclusion.
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