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Food and Wine Events in Europe: A Stakeholder Approach
Paperback
Series: Routledge Advances in Event Research
Business GeneralGeneral Europe
ISBN13: 9781138082274
Publisher: Routledge
Published: May 25 2017
Pages: 262
Weight: 0.82
Height: 0.55 Width: 6.14 Depth: 9.21
Language: English
This book for the first time illustrates the positive and negative impacts of food and wine events from a stakeholder perspective by highlighting several critical aspects such as: (1) advantages and disadvantages of food and wine events; (2) best practice adoption for maximising benefits flowing from event creation; (3) community involvement and knowledge diffusion; (4) effectiveness in promoting local products and creating consumer awareness about products; (5) factors that promote or inhibit the success or achievements of wine and food events. Although the volume primarily focuses on events in Europe, comparisons are made to other regions in the world.
Written by leading academics, this timely and important volume will be valuable reading for all students, researchers and academics interested in Events, Tourism, Hospitality, Gastronomy and Development Studies.
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