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Analyse du contenu des messages de communication de crise
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ISBN10: 6209381979
ISBN13: 9786209381973
Publisher: Editions Notre Savoir
Published: Dec 6 2025
Pages: 72
Weight: 0.24
Height: 0.17 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786209381973
Publisher: Editions Notre Savoir
Published: Dec 6 2025
Pages: 72
Weight: 0.24
Height: 0.17 Width: 6.00 Depth: 9.00
Language: French
Cette recherche analyse les messages de communication de crise de deux organisations: British Petroleum (BP) et Tokyo Electric Power Company (TEPCO). L'étude examine les communiqués de presse, les mises à jour Facebook et les tweets de ces organisations. La recherche s'attache à détecter quatre thèmes principaux dans les messages de communication de crise des entreprises: la confiance, la collaboration, l'engagement et l'interactivité. Cette étude se penche ensuite sur les stratégies de communication de crise.
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