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Análise do conteúdo das mensagens de comunicação de crise
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ISBN10: 6209389651
ISBN13: 9786209389658
Publisher: Edicoes Nosso Conhecimento
Published: Dec 6 2025
Pages: 68
Weight: 0.23
Height: 0.16 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786209389658
Publisher: Edicoes Nosso Conhecimento
Published: Dec 6 2025
Pages: 68
Weight: 0.23
Height: 0.16 Width: 6.00 Depth: 9.00
Language: Portuguese
Esta pesquisa analisa as mensagens de comunicação de crise de duas organizações: British Petroleum (BP) e Tokyo Electric Power Company (TEPCO). O estudo analisa os comunicados de imprensa, atualizações no Facebook e tweets das organizações. A pesquisa procura detectar quatro temas principais nas mensagens de comunicação de crise das empresas: confiança, colaboração, compromisso e interatividade. Em seguida, o estudo analisa as estratégias de comunicação de crise.
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