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Annonces pré-roll sur YouTube
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ISBN10: 6208779111
ISBN13: 9786208779115
Publisher: Editions Notre Savoir
Published: Mar 24 2025
Pages: 104
Weight: 0.33
Height: 0.25 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786208779115
Publisher: Editions Notre Savoir
Published: Mar 24 2025
Pages: 104
Weight: 0.33
Height: 0.25 Width: 6.00 Depth: 9.00
Language: French
Internet est considéré comme une plateforme qui facilite la communication, l'interaction et le partage de contenu entre les utilisateurs. Aujourd'hui, les entreprises voient dans le cyberespace une occasion de gagner de l'argent grâce à des campagnes publicitaires. C'est le cas des publicités pre-roll, qui sont généralement diffusées avant les vidéos YouTube. Elles constituent une alternative pour les marques afin de communiquer, d'attirer les consommateurs et de se différencier de leurs concurrents. L'objectif principal de cette étude était d'analyser les perceptions des internautes à l'égard des publicités pre-roll dans les vidéos YouTube. Pour ce faire, une recherche multi-méthodologique a été menée, basée sur les principes de la théorie ancrée (Grounded Theory, GT). Nous avons analysé des sujets spécifiques sur le forum d'aide de YouTube et les opinions des internautes par le biais d'un questionnaire partagé sur un réseau social. Les résultats montrent que les utilisateurs de YouTube critiquent et rejettent fortement les publicités. Il est à espérer que d'autres recherches seront menées, étant donné le manque de recherches sur le sujet.
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