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Reklamy pre-roll w serwisie YouTube
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ISBN10: 620877912X
ISBN13: 9786208779122
Publisher: Wydawnictwo Nasza Wiedza
Published: Mar 24 2025
Pages: 96
Weight: 0.31
Height: 0.23 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786208779122
Publisher: Wydawnictwo Nasza Wiedza
Published: Mar 24 2025
Pages: 96
Weight: 0.31
Height: 0.23 Width: 6.00 Depth: 9.00
Language: Polish
Internet jest postrzegany jako platforma ulatwiająca komunikację, interakcję i udostępnianie treści między użytkownikami. Obecnie firmy postrzegają cyberprzestrzeń jako okazję do zarabiania pieniędzy poprzez kampanie reklamowe. Tak jest w przypadku reklam pre-roll, które są zwykle wyświetlane przed filmami na YouTube. Są one alternatywą dla marek, aby komunikowac się, przyciągac konsumentów i odróżniac się od konkurencji. Glównym celem niniejszego badania byla analiza postrzegania przez internautów reklam pre-roll w filmach na YouTube. W tym celu przeprowadzono badania wielometodologiczne, oparte na zasadach teorii ugruntowanej (GT). Przeanalizowaliśmy konkretne tematy na forum pomocy YouTube oraz opinie internautów za pośrednictwem kwestionariusza udostępnionego w sieci spolecznościowej. Wyniki pokazują, że istnieje znaczna krytyka i odrzucenie reklam przez użytkowników YouTube. Nie można jednak zaobserwowac tego samego ze strony twórców treści i reklamodawców. Mamy nadzieję, że zostaną przeprowadzone dalsze badania, biorąc pod uwagę brak badań na ten temat.
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