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Etude de marché: le cap et la boussole
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Publisher: Christian Soleil
Published: Dec 1 2025
Pages: 54
Weight: 0.16
Height: 0.13 Width: 5.50 Depth: 8.50
Language: French
Sans étude de marché, une idée n'est qu'un phare sans lumière.
Dans cet ouvrage limpide et résolument pratique, Christian Soleil offre aux entrepreneurs, dirigeants, étudiants et curieux du monde économique une méthode solide pour explorer leur environnement, comprendre leurs futurs clients et transformer une intuition en stratégie maîtrisée.
De la définition du besoin à l'analyse des données, en passant par les enquêtes, les interviews, la veille et l'interprétation des tendances, l'auteur déroule une démarche simple, exigeante et immédiatement applicable. Une véritable boussole pour éviter les écueils et naviguer avec assurance dans un paysage où l'information se fait dense, mouvante, parfois trompeuse.
Pas de jargon inutile, mais des conseils concrets, des exemples parlants et une vision tournée vers l'avenir: comment capter l'air du temps, anticiper les évolutions, sentir les signaux faibles qui feront les réussites de demain.
Un livre pour celles et ceux qui veulent avancer en confiance, éclairer leurs choix... et donner à leurs projets le cap qu'ils méritent.
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