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Une étude sur l'évolution des tendances en matière d'e-CRM dans le secteur indien de l'assurance
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ISBN10: 6208834139
ISBN13: 9786208834135
Publisher: Editions Notre Savoir
Published: Jul 11 2025
Pages: 128
Weight: 0.40
Height: 0.30 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786208834135
Publisher: Editions Notre Savoir
Published: Jul 11 2025
Pages: 128
Weight: 0.40
Height: 0.30 Width: 6.00 Depth: 9.00
Language: French
Le plus grand défi managérial auquel sont confrontées les entreprises en ce nouveau millénaire marqué par la libéralisation et la mondialisation est de servir et d'entretenir de bonnes relations avec le roi: le client. Le processus visant à développer une relation de coopération et de collaboration entre les acheteurs et les vendeurs est appelé gestion de la relation client, ou CRM. Idéalement, le CRM permet à une organisation d'adapter ses produits et services aux préférences de chaque client. Le CRM peut être utilisé pour créer une expérience personnalisée et individuelle qui donnera à chaque client le sentiment d'être pris en charge, ouvrant ainsi de nouvelles opportunités marketing basées sur les préférences et l'historique du client . Croteau et Li soulignent que le CRM est une stratégie commerciale axée sur le client qui vise à accroître la satisfaction et la fidélité des clients en offrant un service plus réactif et personnalisé à chaque client .
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