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ISBN10: 6202419113
ISBN13: 9786202419116
Publisher: Editions Notre Savoir
Published: Aug 17 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786202419116
Publisher: Editions Notre Savoir
Published: Aug 17 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: French
À travers leurs activités, les nations envoient presque sans interruption des messages et des informations sur elles-mêmes. Sur la base de ces informations et de nombreuses autres associations, une certaine image du pays se forme dans l'esprit des gens. Le nation branding désigne la tentative d'influencer (de manière positive) l'image d'un pays à l'intérieur et à l'extérieur de ses frontières, à l'instar d'une marque commerciale. Ce travail consiste essentiellement à mettre en lumière la marque pays Allemagne, en accordant une attention particulière à la Coupe du monde de football 2006. Il se concentre donc également sur l'image que les Allemands ont d'eux-mêmes et celle que les autres ont d'eux. À partir des conclusions tirées, il examine dans quelle mesure les mesures mises en oeuvre lors de la Coupe du monde 2006 garantissent la pérennité de l'image de l'Allemagne.
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