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ISBN10: 6202419083
ISBN13: 9786202419086
Publisher: Edicoes Nosso Conhecimento
Published: Aug 17 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786202419086
Publisher: Edicoes Nosso Conhecimento
Published: Aug 17 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Portuguese
Através das suas atividades, as nações enviam mensagens e informações sobre si mesmas de forma quase ininterrupta. Com base nessas informações e em muitas outras associações, surge na mente das pessoas uma determinada imagem do paÃs. Nation Branding designa a tentativa de influenciar (positivamente) a imagem de um paÃs no interior e no exterior, de forma semelhante a uma marca comercial. Este trabalho tem como objetivo principal analisar a marca do paÃs Alemanha, com especial destaque para o Campeonato Mundial de Futebol de 2006. Assim, o foco deste trabalho está também na análise da autoimagem e da imagem externa dos alemães. A partir das conclusões obtidas, será então analisada a questão de até que ponto as medidas implementadas para o Campeonato Mundial de 2006 garantem a sustentabilidade da imagem da Alemanha.
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