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ISBN10: 6209161111
ISBN13: 9786209161117
Publisher: Editions Notre Savoir
Published: Oct 26 2025
Pages: 64
Weight: 0.22
Height: 0.15 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786209161117
Publisher: Editions Notre Savoir
Published: Oct 26 2025
Pages: 64
Weight: 0.22
Height: 0.15 Width: 6.00 Depth: 9.00
Language: French
La société contemporaine est dynamique et interconnectée par des réseaux qui renforcent les relations entre les personnes. Grâce aux nouvelles technologies de l'information et de la communication, ces connexions deviennent permanentes. Les appareils constituent des extensions du corps humain, renforçant ses sens et augmentant ses capacités, le corps humain devenant ainsi une extension du réseau. Dans ce contexte, il ne suffit plus aux entreprises de séduire simplement par le biais de publicités non interactives et tendancieuses. La narration transmédia et la convergence des médias offrent aux consommateurs une nouvelle perspective d'interaction avec les marques. L'immersion et l'expérience d'achat sont les points clés de cette nouvelle réalité.
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