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ISBN10: 620916367X
ISBN13: 9786209163678
Publisher: Wydawnictwo Nasza Wiedza
Published: Oct 26 2025
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786209163678
Publisher: Wydawnictwo Nasza Wiedza
Published: Oct 26 2025
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: Polish
Wspólczesne spoleczeństwo jest dynamiczne i polączone sieciami, które wzmacniają relacje międzyludzkie. Dzięki nowym technologiom informacyjnym i komunikacyjnym polączenia te stają się trwale. Urządzenia stanowią przedlużenie ludzkiego ciala, wzmacniając zmysly i zwiększając jego możliwości, a ludzkie cialo staje się przedlużeniem sieci. W tej sytuacji firmom nie wystarcza już zwykle przyciąganie klientów za pomocą nieinteraktywnych i tendencyjnych reklam. Narracja transmedialna i konwergencja mediów dają konsumentom nową perspektywę interakcji z markami. Zanurzenie się w świecie marki i doświadczenie zakupowe są kluczowymi elementami tej nowej rzeczywistości.
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