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ISBN10: 6206735354
ISBN13: 9786206735359
Publisher: Editions Universitaires Europeennes
Published: Apr 10 2025
Pages: 104
Weight: 0.33
Height: 0.25 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786206735359
Publisher: Editions Universitaires Europeennes
Published: Apr 10 2025
Pages: 104
Weight: 0.33
Height: 0.25 Width: 6.00 Depth: 9.00
Language: French
Dans un monde de plus en plus concurrentiel, plusieurs régions du monde cherchent à affirmer plus clairement leur identité et leurs caractéristiques afin d'assurer un meilleur positionnement et une image positive de leur structure, et ce, autant auprès des étrangers qu'auprès de leur environnement. Mais à ce jour, à l'ère des communications, les consommateurs ont accès instantanément et spontanément à la réalité de ce qui influence amplement leur perception.Ainsi, comment ne pas prendre l'acte de l'écart qui existe entre, d'une part, une pratique axée sur la représentation d'intérêts particuliers par le biais d'une communication persuasive qui s'apparente à de la propagande ou à de la manipulation et, d'autre part, une communication bidirectionnelle vouée à la recherche d'un terrain d'entente mutuellement satisfaisant pour toutes les parties en cause.
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