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ISBN10: 6206833305
ISBN13: 9786206833307
Publisher: Verlag Unser Wissen
Published: May 8 2025
Pages: 112
Weight: 0.35
Height: 0.27 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786206833307
Publisher: Verlag Unser Wissen
Published: May 8 2025
Pages: 112
Weight: 0.35
Height: 0.27 Width: 6.00 Depth: 9.00
Language: German
In einer zunehmend wettbewerbsorientierten Welt versuchen mehrere Regionen der Welt, ihre Identität und ihre Merkmale deutlicher herauszustellen, um eine bessere Positionierung und ein positives Image ihrer Strukturen zu gewährleisten, und zwar sowohl bei Ausländern als auch bei ihrer Umgebung. Aber heutzutage, im Zeitalter der Kommunikation, haben die Verbraucher sofortigen und spontanen Zugang zur Realität, was ihre Wahrnehmung stark beeinflusst.Wie kann man also die Kluft zwischen einer Praxis, die auf die Vertretung von Partikularinteressen durch überzeugende Kommunikation ausgerichtet ist, die Propaganda oder Manipulation ähnelt, und einer bidirektionalen Kommunikation, die auf die Suche nach einer für alle Beteiligten befriedigenden Lösung ausgerichtet ist, nicht zur Kenntnis nehmen?
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