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Fundamentals of Digital Marketing

Fundamentals of Digital Marketing

Paperback

Management

ISBN10: 6208009502
ISBN13: 9786208009502
Publisher: LAP Lambert Academic Publishing
Published: Aug 8 2024
Pages: 128
Weight: 0.44
Height: 0.30 Width: 6.00 Depth: 9.00
Language: English
This book starts with the introduction of digital marketing and discusses the different types of digital marketing strategies, its positives and areas of weakness. It also helps the users to develop and evaluate the effects of their digital marketing strategies. Digital marketing analytics plays an important role in the success of digital marketing strategies especially with the use of Machine Learning and Deep Learning models in predicting customer behaviors, purchasing patterns and customer loyalty and retention.

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Shrivastava, Preeti

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Management