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Strategische Planung: Methoden Und Praxisanwendungen
Paperback
Series: Springer-Lehrbuch
Business GeneralEconomicsManagement
ISBN13: 9783540741480
Publisher: Springer
Published: Sep 21 2007
Pages: 257
Weight: 0.85
Height: 0.58 Width: 6.14 Depth: 9.21
Language: German
Die Dynamik der Märkte ist eine Herausforderung für die strategische Planung in Unternehmen. Die beteiligten Mitarbeiter benötigen konkrete Entscheidungshilfen, die komplexe Situationen strukturieren. Hier werden sie fündig. Fundiert und detailliert erläutert der Autor moderne strategische Planungsinstrumente und hilft Ihnen dabei, Planungsaufgaben im unternehmensspezifischen Kontext erfolgreich zu bewältigen. Aus den Rezensionen: ... Thomas Ehrmann [hat] ein Buch geschrieben, das Theorie, Empirie und Anwendbarkeit in gelungener Weise miteinander verknüpft. ... Unter den zahlreichen Werken ... gebührt diesem Buch ... ein besonderer Platz. Sehr empfehlenswerte Studienliteratur. (in: Studium - Das Buchmagazin für Studenten, 2006, Issue 78, S. 12)
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