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Die Auswirkungen der Unterstützung durch Prominente auf das Verbraucherverhalten
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ISBN10: 3330508663
ISBN13: 9783330508668
Publisher: Verlag Unser Wissen
Published: Apr 15 2025
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9783330508668
Publisher: Verlag Unser Wissen
Published: Apr 15 2025
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: German
Ziel der Untersuchung ist es, herauszufinden, ob die Befürwortung durch Prominente einen Einfluss auf das Kaufverhalten von Verbrauchern (im Alter von 15-25 Jahren) hat. Au erdem soll festgestellt werden, wie sich die Mehrfachbefürwortung von Marken auf die Kaufabsichten der Verbraucher auswirkt und ob Skandale, in die Prominente verwickelt sind, einen Einfluss auf die Kaufabsichten der Verbraucher haben. Der Autor hat die Primärforschung mittels einer Umfrage durchgeführt, um die Daten zu sammeln und die Ergebnisse zu analysieren.
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