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Kundenparadies Deutschland: Aktuelle Spitzenleistungen Und Konzepte Für Die Zukunft
Paperback
Business GeneralManagementMarketing
ISBN13: 9783642620751
Publisher: Springer
Published: Aug 30 2012
Pages: 275
Weight: 0.90
Height: 0.60 Width: 6.14 Depth: 9.21
Language: German
Deutschland gilt zu Unrecht als Servicewüste Viele deutsche Händler und deren Industriepartner haben in den vergangenen Jahren weit mehr für ihre Kunden investiert als dies bekannt ist. Die Branche steht durch moderne Managementprozesse und neueste Technologien mitten in einem radikalen Umbruch. Einzelhandel, Konsumgüterhersteller, Dienstleister und Logistikunternehmen bauen Netzwerke der Zusammenarbeit auf, bei denen es nur um eins geht: ständig Kundenorientierung optimieren. Das Buch dokumentiert diese aktuellen Spitzenleistungen der Kundenorientierung und liefert damit Vorbilder für andere.
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