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Compliance in Der Unternehmenskommunikation: Strategie, Umsetzung Und Auswirkungen
Paperback
Series: Essentials
ManagementMarketingGeneral Law
ISBN13: 9783658094706
Publisher: Springer Gabler
Published: May 12 2015
Pages: 44
Weight: 0.18
Height: 0.13 Width: 5.83 Depth: 8.27
Language: German
Das Essential bietet eine umfassende Einführung in die Kommunikation von Compliance aus konzeptioneller, redaktioneller und rechtlicher Perspektive. Annika Schach und Cathrin Christoph beschreiben die Ma nahmen der internen und externen Kommunikation, die notwendig sind, um alle relevanten Stakeholder zu erreichen. Darüber hinaus schildern sie die Besonderheiten bei der Verschriftlichung von Verhaltensregeln in Form eines Code of Conduct und gehen auf den Einfluss von Compliance auf die Medien- und PR-Arbeit ein - inklusive Einblick in die Praxis in Form eines Interviews mit einem der Redakteure von Europas grö tem Automobilmagazin.
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