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Corporate Reputation Management in Den Sozialen Medien: Grundprinzipien Zur Erfolgreichen Einbindung Von Social Media
Paperback
Series: Essentials
ISBN13: 9783658068844
Publisher: Springer Nature
Published: Sep 18 2014
Pages: 43
Weight: 0.19
Height: 0.13 Width: 5.83 Depth: 8.27
Language: German
Der Aufbau eines Corporate Reputation Managements kann angesichts des enormen Bedeutungsgewinns der sozialen Medien ohne deren umfassende Einbindung nicht mehr gelingen. Dabei ist die Entscheidung über ein Engagement in diesen Medien nicht alleine vom Unternehmen abhängig. Wenn die Interessenten und Kunden oder andere Stakeholder sich in den sozialen Medien über ein Unternehmen unterhalten, dann tun die Unternehmen gut daran, diese Gespräche zumindest mitzuverfolgen und - ggf. sogar deutlich besser - offensiv daran teilzunehmen. Dabei gilt allerdings, dass die sozialen Medien die Machtverteilung zugunsten der Stakeholder verschoben haben und dort i. d. R. ein Dialog auf Augenhöhe erwartet wird.
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