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Csr Und Interne Kommunikation: Forschungsansätze Und Praxisbeiträge
Paperback
Series: Management-Reihe Corporate Social Responsibility
Business GeneralManagementMarketing
ISBN13: 9783662528709
Publisher: Springer Gabler
Published: May 4 2017
Pages: 398
Weight: 1.51
Height: 0.88 Width: 6.69 Depth: 9.61
Language: German
Dieses Buch zeigt wie Vorstand, Geschäftsführung und CSR-Beauftragte die interne CSR-Kommunikation verbessern können. Die eigenen Mitarbeiter tragen entscheidend dazu bei, dass Unternehmensverantwortung und Nachhaltigkeit in Unternehmen und Organisationen gelebt werden. Konkrete Unternehmensbeispiele und aktuelle Forschungsansätze veranschaulichen wie Führungskräfte und Belegschaft eingebunden, aktiviert und zu CSR-Botschaftern im eigenen Unternehmen gemacht werden können. Eine lohnenswerte Lektüre für CSR-Verantwortliche, Kommunikationsprofis und -berater ebenso wie Forscher, die sich dem inter- und intradisziplinären Thema Interne CSR-Kommunikation widmen.
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