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Customer Centricity: Grundlagen Und Praktische Anwendungsfälle in Der Kundenorientierten Unternehmensführung
Paperback
Series: Praxiswissen Marketing - Arbeitsgemeinschaft Für Marketing
ISBN13: 9783658476090
Publisher: Springer Gabler
Published: Apr 26 2025
Pages: 131
Weight: 0.41
Height: 0.32 Width: 5.83 Depth: 8.27
Language: German
Dieses Buch befasst sich mit der kundenzentrierten Ausrichtung von Unternehmen. Die Beitragsautorinnen und Beitragsautoren beleuchten und diskutieren sowohl die strategische Ausrichtung als auch Potenziale, Herausforderungen und Stolpersteine bei der Implementierung von Customer Centricity, beschäftigen sich mit Praxisfragen und teilen ihre Erfahrungen und Best-Practice-Beispiele.
Die Ausrichtung auf den Kunden hat einen direkten positiven Einfluss auf den Unternehmenserfolg. Customer Centricity verfolgt das Ziel, mit einem effektiven Kundenbeziehungsmanagement ein orchestriertes Kundenerlebnis zu schaffen. Ein ganzheitlicher strategischer Ansatz ist dabei unerlässlich, es bedarf aber auch konkreter Ma nahmen in der unternehmerischen Praxis.
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