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Digitaler Darwinismus: Der Stille Angriff Auf Ihr Geschäftsmodell Und Ihre Marke. Das Think!book
Paperback
Business GeneralManagementMarketing
ISBN13: 9783658113056
Publisher: Springer Gabler
Published: Jan 30 2016
Pages: 405
Weight: 1.48
Height: 0.86 Width: 6.69 Depth: 9.61
Language: German
Dieses Buch liefert wertvolle Hilfestellungen und Denkanstö e, um kreative Lösungsprozesse im Unternehmen anzusto en. Die Autoren präsentieren Best Practices und machen Mut, eigene Ideen auszuprobieren, solange der Markt Fehler noch verzeiht. Sie zeigen, wie man den Herausforderungen begegnet, die mit der zunehmenden Digitalisierung, den sozialen Netzwerken, dem steigenden mobilen Zugriff auf das Internet und der Entstehung von Big Data in Verbindung mit leistungsstarken Cloud-Technologien auf uns zukommen. Denn: Wissen Sie, welche Gefahren und Chancen mit der zunehmenden Digitalisierung von Produkten und Services einhergehen, welche Macht den sozialen Medien innewohnt und wie diese bestehende Geschäftsmodelle aushebeln und Marken gefährden - aber auch zum globalen Erfolg verhelfen können?
In der zweiten, vollständig überarbeiteten und erweiterten Auflage haben Ralf T. Kreutzer und Karl-Heinz Land weitere Treiber des digitalen Darwinismus identifiziert. Integriert wurden: dieweiter steigende Dynamik in der Vernetzung von Menschen, Dingen und Services; gravierende Innovationssprünge mit neuen Lösungskonzepten; die steigende Bedrohung etablierter Anbieter und tausend neue Chancen für Innovatoren, Kreative und Mutige, die die Zeichen der Zeit erkennen und nutzen. Au erdem wurde das für eine digitale Transformation unver
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