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Digitalstrategien Erfolgreich Entwickeln: Grundlagen, Ansätze Und Vorgehensweise
Paperback
ISBN13: 9783658312411
Publisher: Springer Gabler
Published: Sep 18 2020
Pages: 143
Weight: 0.48
Height: 0.37 Width: 5.83 Depth: 8.27
Language: German
Die Digitalisierung hat in den letzten Jahren sowohl in der Praxis als auch in der Wissenschaft an Relevanz gewonnen. In diesem Zusammenhang ist auch das Thema der Digitalstrategie in den Vordergrund gerückt. Sie ist die ganzheitliche Ausrichtung von Digitalisierungsvorhaben in Unternehmen und Organisationen, um den digitalen Wandel zu antizipieren und mitzugestalten.
Neben wesentlichen Grundlagen zur Digitalstrategie betrachten die Autoren Fallstudien aus der Unternehmenspraxis und liefern zudem Erkenntnisse aus der Wissenschaft. Sie bieten eine Auswahl an bestehenden Ansätzen, erarbeiten einen eigenen integrativen Ansatz zur Entwicklung einer Digitalstrategie mit sechs Phasen und zeigen vier generische Optionen auf.
Die vorliegende Abhandlung bietet Praktikern aus den Bereichen Geschäftsleitung, Strategieplanung, Business-Development, Marketing und Vertrieb eine kompakte und praxiserprobte Hilfestellung für die erfolgreiche Entwicklung einer Digitalstrategie.
Wissenschaftlern, Lehrenden und Studierenden aus den Bereichen Innovationsmanagement, strategisches Management und Entrepreneurship bietet die Abhandlung einen Einblick in das Thema.
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