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Dynamisches Automobilmanagement: Strategien Für International Tätige Automobilunternehmen Im Übergang in Die Elektromobilität
Hardcover
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ISBN13: 9783834945600
Publisher: Gabler Verlag
Published: Dec 14 2012
Pages: 320
Weight: 1.37
Height: 1.04 Width: 6.17 Depth: 8.44
Language: German
Das Buch beschreibt ein dynamisches internationales Automobilmanagement. Durch sieben eingehend begründete dynamische Strategien können Automobilhersteller und -zulieferer eine Verbesserung der Wettbewerbsposition und eine Erhöhung der Umsatzrenditen sichern. Sie helfen die durch statische Strategien angestrebten Wettbewerbsvorteile, niedrige Kosten und/oder Differenzierung sowie Produktinnovationsstrategie, zu erreichen.
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