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Vertriebsprognosen: Methoden Für Die Praxis
Paperback
EconomicsManagementTeaching Instruction
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ISBN13: 9783658030018
Publisher: Springer Nature
Published: Nov 21 2014
Pages: 289
Weight: 1.07
Height: 0.64 Width: 6.69 Depth: 9.61
Language: German
Vertriebsprognosen oder Forecasts sind das Handwerkszeug jeder Verkaufsorganisation. Doch lediglich der so genannte rollierende Forecast ist verbreitet. Andere Forecast-Methoden sind in Unternehmen nur rudimentär entwickelt, sodass Potenziale ungenutzt bleiben. In diesem Buch erfahren Vertriebsmanager und -controller, wie sie verlässliche Forecasts erstellen, um darauf die Vertriebs- und Unternehmensplanung aufzubauen.
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